![]() "Sadly, however, you can still make all the right calls, and lack of brand strength will not get you very far," said Gartner analyst Carolina Milanesi. But even if it doubled or tripled its budget this year, Apple and Samsung would still eclipse its presence. With actual new products available, BlackBerry has said it would significantly increase its marketing budget. In comparison, BlackBerry barely registered as a blip, spending $41.3 million a year. Last year, Samsung spent more than $400 million on marketing in the U.S., compared with $333.4 million by Apple, according to market research firm Kantar Media. Samsung has since reaped the benefits with multiple hit products, including the newly released Galaxy S4 and the larger Galaxy Note line of "phablets." The company outmuscled everyone - including Apple - when it came to marketing spending. The BlackBerry Z10 and Q10 fizzling would put a damper on BlackBerry 10 and the company's ultimate comeback.įor anyone doubting the power of marketing, just look at the juggernaut that Samsung Electronics has created with its Galaxy S brand. The company was introducing a new platform and wholly new products, and needed to get consumers - millions of whom abandoned BlackBerry - to take another look. Getting BlackBerry's house in order on the marketing and promotional end was a critical aspect to any turnaround bid. GameStop's stock collapse burn you? 5 ways to get back on track.Turns out foldable phones are just another huge letdown.Robinhood backlash: What you should know about the GameStop stock controversy.TCL experiments with foldable, rollable displays in the same mobile device. ![]()
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